It’s not easy running a small business, I know this from experience. A Small Business owner myself, this post aims to motivate and inspire dreamers. Standing proud for thriving through the hurdles of Covid-19 pandemic and super typhoon Odette.
There are numerous challenges to overcome even before you can open the store. Application of permits, approval and paperworks that felt like forever.
Yes, it is almost impossible to compete against massive corporations. With current economic situations and opening of tourism slightly favoring big companies. They have the resources, manpower, budget, warehouse, etc.
Though it seems like we don’t stand a chance, there are also advantages of small businesses according to Forbes.com
- Custom Approach
Small businesses can offer a more personalized and customized service. That something large companies cannot do. It would be a waste of time (for them) to cater to individuals instead of dealing with consumers as a whole.
Being one of the pioneers in cake customization business, I remember famous bakeshops used to offer basic birthday cakes, clients are asked to choose from cake designs that are – basic and generic.
- Flexibility and Less Bureaucracy
Big companies have complex internal structures, they follow a heirarchy. Approval and response processes can take a lot of time in a large organization. While small businesses can be flexible in dealing with customers. Adding a personal touch to everything, treating each other as family.
Just like with flexibility, they have an edge in creativity. Having decision-making in their hands, creativity can flourish. There’s more ‘relaxed’ room to design, create and improve. No added pressure from meeting monthly quotas, etc.
- Level of Care
Small businesses provide an individual level of care and involvement. For them service is on a personal level. Not from a corporate standpoint. Everyone is treated like a family. They have the ability to provide a one-on-one, personalized experience that clients value the most.
Business is all about people and small businesses have the advantage of knowing each and every client really well. The ability to be flexible and adapt to day-to-day needs of customers, invention of new products and services, and so on.
- Passion with Purpose
Small businesses are well appreciated in social media like Instagram. They are trailblazers, supporting and igniting people using their passion with a purpose. There’s no shortage of passion as they continue to stay motivated by fueling their shops with personal connections to customers.
- Speed and Agility
Aprroval and decision-making processes are faster in a small business. When a client needs help right a way, they can respond in small but special ways when big corporations are too busy.
- One-on-One Magic
That advantage to connect one-on-one with customers is what small businesses have. I ventured into franchising from a famous convenience store chain and noticed the complex nature of their structure. An ordeal when trying to sort out things with them, I didn’t feel we were connected and that our intentions are for the business alone.
Learning from experience and seeing through it all, small businesses can maximize these advantages competing against astronomical companies. Having the right and loyal people communicating to clients gives your store a personal touch.